Electrolux ╱ Lightkeeper

Mission

Electrolux Group aims to reinvigorate interest in their sustainability report by highlighting the intersection of innovation and environmental responsibility.

Insight

Sustainability discussions have become saturated, dark, and overwhelming, leaving many exhausted by the constant pressure to keep up. The challenge is to make the topic of sustainability feel fresh, exciting, and meaningful again.

Solution

Inspired by Electrolux’s history of innovation, we created the Lightkeeper Fellowship. Each year, the fellowship selects three individuals whose work aligns with Electrolux’s three core areas of innovation: Energy Efficiency, Waste Less & Circularity, and Healthy Living. The fellowship is tied to the annual sustainability report, empowering winners to continue their research, production, or education, while also embodying the future of sustainability.

Concept created by

Linnéa Nirell, Sean Cowan, Emma Seleskog, Ivar Hjelmström, Delaney Wessel, Taranom Taghian, Tova Westphal

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