Male suicide rates remain alarmingly high, as young men often feel pressured to suppress emotions and conform to rigid masculinity norms, leading to anxiety and isolation.

The Words We Wear uses the metaphor of harmful words engraved on men's bodies to highlight the impact of toxic masculinity. Through a short film and OOH/DOOH’s, in partnership with the Mental Health Foundation, we aim to spark conversations and provide tools for men to seek support as well for them to unburden themselves.